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Are Watches a Good Investment?

by Julia Porter, Sponsored Posts

A solid watch nowadays serves both as a functional accessory and a status symbol. Let’s check the various factors that should be taken into account when investing in horology pieces. Use this guide for your future considerations.

Image Credit: Erikona / Getty Images


Brand reputation is key - watches from respected brands like Rolex and Patek Philippe typically hold their value better than those from less well-known brands. Additionally, rarity is important - limited-edition pieces are often incredibly sought after and can command high prices.

The value of a timepiece depends on its condition, with watches in the top-shelf condition being more valuable than those with damage. The same goes for the watch’s strap and band - make sure to consider an exceptional strap for luxury watches like the ones from Horus Straps that will keep their ace condition for long.

The age of the gear is also significant, as vintage watches are often worth more. Limited edition watches, such as anniversary editions or those produced in limited quantities, can have a high value.


Investing in watches can be advantageous because some rare and luxury models have the potential to appreciate significantly in value over time, resulting in a solid return on investment.

Timepieces are a type of tangible asset that can be both appreciated and used as a valuable investment. Their aesthetic appeal also makes them a worthy addition for collectors and enthusiasts. Investing in watches can also help to diversify a portfolio alongside traditional stocks and bonds.


Investing in watches can be profitable, but you should be aware of the risks involved. The value of timepieces can fluctuate based on demand, which is a key factor to consider.

It might be challenging to sell a high-end item as finding a buyer may pose a challenge. There is also a considerable risk of purchasing counterfeit watches as counterfeiters have become sophisticated in their manufacturing methods. Vintage watches that require restoration or repair can incur high maintenance costs.


The luxury watch industry is constantly changing. Emerging markets like China and India are developing a growing interest in luxury pieces. This is likely to result in a buildout of the market for these products as consumers demand more. However, the rise in digital technology, such as smartwatches and wearables, may also affect the demand for traditional luxury watches.

Moreover, horology pieces may face competition from other luxury items, such as jewelry and handbags, which could potentially lower their value. Also, vintage watches are expected to remain a noteworthy aspect of the market as collectors and enthusiasts search for uncommon and distinctive timepieces.


Some watch brands and models have been very profitable to invest in. For instance, Patek Philippe's Nautilus has seen a significant increase in value recently because it is in high demand, but only a limited number are available.

The value of some rare models of the Rolex Daytona has increased over time, with some selling for millions of pounds at auction. Certain vintage models of the Omega Speedmaster have also seen an incredible rise in value over time, making them a nice investment.


If you're interested in investing in watches, here are some tips:

  • Stick with reputable luxury brands such as Rolex, Patek Philippe, Audemars Piguet, Omega, and Cartier. These brands are known for retaining value and appreciating over time.

  • Pick stainless steel sport models over gold watches, as steel watches have a higher demand and tend to appreciate more. Some popular models to consider are the Rolex Submariner, Omega Speedmaster, and Audemars Piguet Royal Oak.

  • Acquire discontinued or limited edition watch models. Their rarity enhances the potential for value appreciation over time.

  • To maximize the resale value, make sure that any timepiece you buy includes its original box, papers, and an authorized dealer certificate.

  • Conduct thorough research on auction prices to gain insights into current market values and price trends for specific watch models.

  • Collaborate with a trustworthy watch dealer to verify the authenticity of watches before making a purchase. Counterfeit products are prevalent.

  • Ensure the proper storage and maintenance of your watch investments to uphold their condition. Schedule periodic servicing with a certified watchmaker.

  • If possible, retain timepieces for an extended period. Their value tends to increase over decades rather than years. The key to success in this regard is to exercise patience!

  • Spread out your investments across multiple watch brands, models, materials, and price ranges. Avoid concentrating all your funds on a single timepiece.

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If you are considering investing in a watch, evaluate factors such as brand reputation, rarity, condition, age, and limited edition. The value of timepieces is being impacted by emerging markets, digitalization, and competition from other luxury items, making the future of the watch market uncertain. However, vintage pieces are expected to continue to be important in the market, with certain brands and models having a proven track record of being successful investments.


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