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Beyoncé Stole the Show: Announced New Album in Super Bowl Commercial

by Venus Sanders

Beyoncé, the reigning pop superstar, has left fans eagerly anticipating the arrival of fresh music with a strategic teaser during a Verizon commercial aired during the Super Bowl.

Image Credit: Beyonce.com


In a playful exchange with comedian Tony Hale, Beyoncé hinted at something that would "break the internet," alluding to Verizon's 5G network. She playfully suggested various personas like "Beyonc-A.I.," a Barbie-esque "Bar-bey," and a presidential "BOTUS" before dropping the bombshell: "Drop the new music." Shortly thereafter, Beyoncé's website was updated with the announcement of her upcoming album, dubbed "Act II," slated for release on March 29.


This new album seems to be the follow-up to Beyoncé's previous project, "Renaissance," and hints at a country-rock infusion, as indicated by the sound and imagery of two leaked tracks: "Texas Hold ’Em" and "16 Carriages." "Texas Hold ’Em" kicks off with energetic guitar plucking, transitioning into a lively rhythm with Beyoncé effortlessly blending lyrics about "Texas" and "Lexus" amidst references to a "real live hoedown." Conversely, "16 Carriages" delivers an epic ballad vibe, with sweeping guitars and percussions accompanying Beyoncé's reflection on life's journey and loss of innocence.


Visuals accompanying both songs feature Beyoncé sporting cowboy hats, a motif reminiscent of her previous "Renaissance" World Tour and a consistent style element showcased even at recent events like the Grammy Awards.


This announcement marks a notable shift in Beyoncé's communication strategy. Unlike her previous surprise album releases like "Beyoncé" in 2013 and "Lemonade" in 2016, which created instant global buzz, this time, Beyoncé has opted for a more traditional promotional approach akin to conventional advertisements.


The initial installment of the "Renaissance" project, labeled "Act I," was unveiled in July 2022 during the pandemic. Beyoncé described it as a place for dreaming and escapism during tumultuous times. The album, characterized by a retro dance theme reminiscent of the 1990s, soared to the top of the charts and served as the centerpiece for her subsequent tour, which raked in a staggering $580 million in ticket sales according to Pollstar, second only to Taylor Swift's Eras Tour.

Beyoncé's foray into country music isn't entirely new; her 2016 album "Lemonade" featured "Daddy Lessons," which delved into the genre. She even collaborated with the Chicks for a performance at the Country Music Association Awards that same year, although the reception from country fans was mixed. Nevertheless, Beyoncé's artistic versatility continues to captivate audiences, with her loyal fanbase staunchly defending her creative choices and eagerly awaiting the arrival of "Act II" of the "Renaissance" saga.

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