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How to Use Instagram to Sell Your Products/Services: The Only Guide You Need

by Soclikes, Sponsored Posts

We have created this article for small female business owners who are interested in starting or developing their business using the tools and opportunities that Instagram offers. It is fair to say that today this platform is more of a business one than it was before when people came there to share their bright moments of life.


Right now, Instagram takes the first place in the number of active users, and you should use that if you want to decently promote and sell your products and services on social media. In this article, we will talk about how you can do it on Instagram, which tools and tricks you should use, and what is the secret key to online success.


It might look like there is no place for novices here – each niche on IG is already taken by many talented brand owners and content creators. But, thanks to the progress in the sphere of online promotion, there are many tools and chances that newcomers can use.


First, let's talk about the steps you should take in terms of your profile's organization: what do you start with before you decide to take any paid services? At the very beginning, you should take care of your feed – it has to look filled, so you need around 9-12 posts uploaded to your profile.

Use this step smartly and create several publications about who you are and what you are doing on Instagram; what is your brand’s philosophy and why you are selling what you are selling. People always want to know the answers to these questions, and a personal story is always something fascinating and charming; it "buys" your potential clients and your followers’ loyalty.

Then, work on your stories and your highlights. If you have a website for your products or services, all of it should be doubled in highlights so that people wouldn’t have to go to another resource to figure out details about what you’re selling. When they come to your profile, they should clearly understand what they are buying, how much it costs, and why they are buying it from you and not from somebody else. A nice hack here is to give your new coming subscribers a small discount – it will work as a tiny greeting gift that will also add up to their loyalty and interest.

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After that, you can go to your competitors' subscribers' lists and analyze them, figuring out who your targeted audience is and what these people love and want. While you do that, you can also subscribe to those who have lots of activity on their pages – if they are interested in what your competitor is selling, they might also feel intrigued by your page.

This is a modified version of mass mutual following that worked nicely some time ago; today this trick won’t bang as it used to. But you can try to gather your first dozen subscribers like this; and, surely, don’t forget to take cross-posting into the process and tell your other audiences (if you have ones) about your new page on Instagram. However, the key tools are yet to come.

Let’s speak about the possibility to buy followers on Instagram – this is a thing that many people perceive as indecent, but the thing is they just don’t know how to do it right. We will tell you; there is nothing hard about it: it just takes some of your attention and time. Remember this: to make a good bargain, you need to make sure that you are taking on real subscribers for your page.

Fakes and bots won’t do because these can mess your profile up and drown your statistics completely. If Instagram algorithms see that somebody has been massively using bots to wind up the number of followers, they perceive this page as fake and stop recommending its content to other real people. This is called a shadow ban, and it is quite hard to get out of. Be careful and always check what you’re buying and where from, and if you will be attentive enough, bought subs are going to be a great help. Related articles: Keys to a Successful Business The possibility to buy Instagram followers cheap at Soclikes is not the only thing you should use to give your account a head start; there is also such a tool as an inner targeted ad, and this is a point you definitely shouldn’t miss. But – you should use it only after you have purchased subs for your profile, as you need to form an initial base that your further promotion is going to heavily rely on later.


People will come to your page; your target should then see that you already have some subscribers on your profile (preferably with some likes and comments. You can buy these as well if you will) and that your content was interesting to many people before them. This is a nice way to recommend yourself as a decent blogger and brand without even putting too much effort in, so take it on and don’t hesitate. We also recommend setting the targeted ad through Instagram itself and not going into Facebook for it; the interface of IG is way clearer, and the process is easier and quicker, and the efficiency is the same.


Besides buying subs and targeting, you can also use collabs with bloggers who can review your products as barter or for a certain cost; you can even ask them to add some pleasant details about your products and services, and they will almost surely gladly do it if your products and services are good enough. We’re sure they are, so make sure to choose bloggers from your or neighboring sphere and collect all the benefits that you can.

Summing up: today’s promotional sphere offers novices many tools (for example, purchase subs at Viplikes) and opportunities to develop their pages without having to hire a full-blown professional SM manager and eating up a hole in their budget. You can run your business on Instagram easily, using several cheap and highly available tools that we have told you about in this article. Make sure you follow the correct order and don’t forget that the main component of success is still your responsibility. To be exactly clear: staying in touch with your audience, posting regularly, and giving regular discounts and beneficial offers to your clients.

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