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Kylie Jenner's Vision: Disrupting Fashion with a Subtle Luxury Brand

by Samara Morris

A high-stakes fashion rivalry is brewing among the world's most famous sisters.


Kylie Jenner is set to join forces with Jens and Emma Grede, the dynamic husband-and-wife team behind Kim Kardashian's successful Skims and Khloé Kardashian's Good American denim range. This bold move pits Kylie against her sisters in the fashion arena.

Image Credit: Jacopo M. Raule / Stringer / Getty Images


Sources have confirmed that the 26-year-old billionaire is teaming up with the Grede duo to launch her own fashion line, sparking anticipation and curiosity among fans. Despite being part of the same family, each sister has her distinct vision and style, leading to a diverse range of fashion endeavors. While they may have differing paths, they provide each other with advice and inspiration, fostering a supportive environment.


Kylie Jenner's evolution in the fashion world is noteworthy. Having already experienced success with her cosmetics and skincare brand, Kylie Cosmetics, she has decided to venture further into fashion. In 2019, she sold 51% of Kylie Cosmetics to Coty for $600 million, valuing the company at $1.2 billion.


Meanwhile, Kim Kardashian's Skims has reached extraordinary heights, with an astounding valuation of $4 billion. Additionally, Kim is in discussions with Coty to regain ownership of the minority stake she sold in her beauty company, SKKN. The Kardashian-Jenner sisters' impact on the fashion industry is undeniable, with their ventures commanding both attention and success.


Kylie Jenner has been immersed in fashion since her early years, co-founding the Kendall + Kylie line alongside her older sister Kendall Jenner in 2012. Their collaboration with PacSun marked the beginning of their fashion journey, but the licensing deal for this line concluded earlier this year.


As she steps into this new fashion endeavor, Kylie is showcasing her unique style and vision. Recently, she appeared in Jean Paul Gaultier's summer campaign and became the face of Dolce & Gabbana eyewear and handbags. Her presence during Paris Fashion Week, donning distinctive outfits that displayed her confidence, affirmed her growing influence in the fashion realm.

While Kylie embraces her role as a fashion icon, Kim Kardashian has been open about how her personal style has evolved over the years. She acknowledged that her public divorce from Kanye West significantly impacted her fashion choices. With Kanye's input, Kim often explored new looks and styles. However, she is now in a phase of self-discovery, seeking to define her individual identity in the fashion world.


The Kardashian-Jenner family's influence on the fashion industry remains significant, despite some divisions within the industry regarding their impact. Their collaborations and ventures, such as Kylie's foray into fashion, demonstrate their business acumen and ability to navigate various domains.


In this evolving landscape, it's crucial to recognize the importance of sustainable and ethical practices. While the Kardashians have been successful in the fashion business, they're also mindful of environmental and ethical concerns. Kylie Jenner's new fashion brand aims to align with principles of sustainability and quality, diverging from the "fast fashion" approach often associated with negative impacts.


As the Kardashian-Jenner sisters continue to expand their fashion empires, they demonstrate a willingness to adapt and evolve in response to shifting industry dynamics. Their collective influence extends beyond fashion, impacting various aspects of popular culture and entrepreneurship.


In the midst of these ventures, it's clear that family support remains strong among the sisters. While they may be entering similar domains, their unique perspectives and diverse visions contribute to a collaborative and empowering environment. Despite their global fame, they continue to prioritize their individual growth, while also championing ethical practices and positive change in the fashion world.

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