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Fresh Content

Shades of Rose: A Virtual Fashion Show for the Books

by Lauren Bailey Roach & Sophia DeVito

Justin Truong / @justint.photos

Lauren Burnham-Luyendyk’s Fashion Show


Listen up, Bachelor Nation fans! Lauren Burnham-Luyendyk launched a clothing line and we are obsessed.

The 28-year-old took her claim to fame when she joined Arie Luyendyk Jr. on Season 22 of The Bachelor. The couple married in Hawaii and welcomed their daughter, Alessi Ren Luyendyk, into the world in 2019. Now, Lauren is making her way into the fashion industry—launching Shades of Rose, a collection for ‘the spirited muse who cannot be defined as one thing because there are many shades to who she is.’


On August 28th, Lauren took to Instagram to livestream her pre-fall virtual fashion show amid the pandemic. We had front row seats to the event, and if you weren’t able to attend, here’s what you missed:

Models lined up in a charming backyard on a windy summer night in Scottsdale, Arizona. A few of Lauren’s friends and family members sat in chairs, wearing masks six feet apart along the runway. Songs by Lorde, Billie Eilish, and Dua Lipa blasted from the speaker as a DJ hyped up the crowd.

After a few technical difficulties, the show began, and Lauren herself was able to laugh it off, saying to the camera, ‘Shout out to all the fans out there. Let’s go!’

Models strutted down the catwalk, wearing a variety of blazers, blouses, bodysuits, dresses, pants, rompers, shirtdresses, skirts, and tops. The color scheme was on point for the season between summer and fall—dusty pinks, muted blues, bold blacks, and bright whites.


Instagram users flooded the chat, with one fan commenting, ‘The wind is adding to the effect in a good way! Their hair looks so good blowing.’ Others went wild over the Heather Romper, which seemed to be a fan favorite.


The models gave one final walk during the finale while the DJ played an upbeat remix of Lana Del Rey’s Summertime Sadness. They took their places along the sides of the runway as Lauren walked through the middle, blowing a kiss to the crowd. Wearing her own Sydney Blazer, Lauren looked sophisticated-chic with a sleek ponytail and white platform boots.


“I want to thank all of you for coming. Everyone that’s watching online, I appreciate you so much. This is a dream come true,” Lauren said, bringing the models in for a very sweet group hug. The show came to an end with loud applause and Lauren and the models dancing happily on the stage.


McCall Ryan / @mccallryan

To purchase pieces from the collection, visit http://www.TheShadesOfRose.com.

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