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The Beauty Industry is Redefining Beauty Packaging

by ROA Agency, Sponsored Posts

Are you still taking pains to customize beauty products for different ages, skin tones or genders? If so, you're way off base. Today, consumers ignite a wave of inclusive beauty movement in the industry. They want beauty products that could suit all, regardless of their gender, age, skin tone or type, or body type, among others.


This movement is challenging the rigid beauty norms and transcending the traditional stereotypes that label beauty products as "for men", "for women", or “for people at the age of 20-30”, etc., to add diversity and inclusivity to the industry. Beauty packaging is no exception in this campaign as consumers call for more inclusive designs.


Based on different interpretations of inclusion, suppliers have taken actions to create diversified options of inclusive packaging, from colors, tactile, simplicity, and materials to disability caring. Fortunately, Beauty Sourcing offers a wide range of wholesale beauty packaging from its premium suppliers. Here is a look at how the inclusive beauty movement redefines beauty packaging from these aspects.



NEUTRAL COLORS PREVAIL.

To embrace inclusivity in beauty packaging, brands and suppliers seek to shift away from loud and bold colors toward neutral colors. Colors such as greige, pale grey, ecru, soft peaches, pinks, caramel, beige, taupe, cream, etc.

These neutral colors are gentle and tactile. Their tone is warm, vastly different from those bold colors. They look warmer, softer, and more low-profile. At the same time, they could help evoke a tranquil feeling to soothe your nerves. Seeing such colors, you could always find yourself in a sense of peace. These neutral colors could also build positive connections between users and beauty products. Typically, they give a warm and soft tactile. As such, they are more likely to transcend the boundaries of gender, age, and race, among others.


WARM, SOFT TACTILE IS AT THE CORE OF INCLUSIVE PACKAGING.

For beauty products, the packaging helps to build a positive image for the contents. An inclusive container flatters all consumers visually. While the warm, soft tactile is the soul of inclusion, it conveys a sense of caring all from the touch.


To make this happen, some materials with such approachable feelings are the best options, including:

  • PCR

  • PP

  • HD

  • LDPE

  • Others

These materials usually make for a soft surface. In particular, packaging with a matted varnish rubberized coating surface is easier to create a sense of closeness. A soft, soothing feel in itself blurs the sense of boundaries. Together with neutral colors, it weakens the stereotyped tags that have long existed in society.


Related articles: Teenage Skin Care Routine


BEING INCLUSIVE ALSO MEANS BEING GREEN.

In the beauty industry, inclusion does not narrowly mean including people from different categories. In a broad sense, inclusive beauty also considers the impacts of what we do on the environment. So, being inclusive is also being green.


Under the influence of inclusive beauty, the minimalist packaging style has become a leading trend. Minimalism retains the packaging’s natural look as it avoids complicated visual decorations. Just imagine that all packaging parts are painted in a single neutral color—the simple and gentle designs make you stay away from decorative distractions. All the more important, it reduces the use of materials and minimizes the impact on the environment.


Cultural bellwether Kim Kardashian tries to make her skincare line SKKN packaging more inclusive through minimalistic design. The uniform neutral color, greige, coupled with refillable interior design, fully demonstrates the care for people and the environment.

DISABILITY-FRIENDLY PACKAGING RISES.

There is an inconvenient truth “Beauty is for everyone, yet many products available today are still not made to be accessible to everyone” (Toscano, 2022). In the beauty world, the demands of people living with disability are usually neglected. This is so frustrating.


As inclusive awareness grows, there is more disability-friendly packaging. Procter & Gamble caters to people living with disabilities by launching a special packaging for its Olay skincare line. It is featured by an easy-to-open winged cap, an extra raised lid, a high-contrast label, and braille text (Prance-Miles, 2021). The packaging is very friendly to those living with dexterity or limb problems, vision impairments, etc.


In Conclusion: Future Insights

The philosophy of inclusion has been expanded to every corner of the beauty industry, including beauty packaging. Going forward, it will become an important part and parcel of packaging design. For millennials and Gen Z in particular, they are breaking away from the stereotypes associated with beauty products and pursuing those that have real value and reflect their lifestyle and life philosophy.


Therefore, inclusive beauty packaging is a key trend now and in the future. Certainly, packaging that transcends the boundaries of gender, race, and age will become more and more popular. Also, the disability-friendly design will be a major concern in the area of packaging. In addition, sustainability, as an important part of inclusiveness, will go stronger down the road.

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