Tik Tok is Changing Gen Z Fashion

Updated: Jul 30

by Lauren Bailey Roach

Photo by Godisable Jacob from Pexels

As Andy Warhol said, “In the future, everyone will be world-famous for 15 minutes.” And he was right—sort of. TikTok is providing its 315 million users with unlimited chances to go viral and receive their own 15 seconds of fame. Generation Z has managed to dominate the app’s For You Page by posting dancing videos, makeup challenges, clothing and styling tips, memes, art tutorials, and other creative content. 60% of U.S. TikTok users are between the ages of 16 and 24, placing Generation Z at the top of the TikTok pyramid.

Madison Battinelli is a 16-year-old TikToker born in 2003. With 415 thousand followers and a total of 13.5 million likes across her account, @madisonssecretiktok is an up-and-coming makeup influencer. Her first video to go viral received 679 thousand views and 69 thousand likes.“TikTok has heavily influenced the fashion of Generation Z—as new trends emerge rapidly on TikTok every day, there are always new styles of clothing being introduced. Everyone wants to have the latest style and people on the platform are there to innovate. In the summer of 2019, one of the most notable fashion trends was Birkenstock sandals. That was when everyone wanted to be a VSCO girl. This spring, Addison Rae, who has 49 million followers, wore a tie-dye tank top, and it became a huge trend to do DIY tie-dye. People dyed anything and everything—blankets, sweatpants, and shoes,” Madison said.

Schools across America are being directly impacted by the contemporary trends that are occurring on TikTok. From VSCO Girls to E-Boys, these are six of the popular clothing styles that have emerged from the app and into youth culture.

VSCO: Based on the photo editing app, the “VSCO girl” dresses as if she is going to the beach. Bright colored shirts, shell necklaces, Birkenstocks, natural waves, string friendship bracelets, a scrunchy on the wrist, and the iconic Hydro Flask.


Soft: Soft girls and soft boys apply blush to their cheeks and nose for the rosy, baby pink look. Pastel colors, butterfly accessories, Glossier lip gloss, pearl earrings, and femininity make this style pop.


Artsy: Painted denim jackets, collared shirts, beanies, dad sneakers, crop tops, and dangling earrings. “This is streetwear. Art aesthetic people dress as if they’re walking around New York City; wearing anything they can to stand out in the crowd. The outfits are coordinated to a T,” Madison said.


E-Girl & E-Boy: Black and white striped rugby shirts, silver necklaces and chains, chunky black boots, cargo pants, Thrasher tees, and industrial belts. While e-girls sport thick black eyeliner and long lashes, e-boys part their hair down the middle and let their bangs frame their face. Both groups are always rocking black fingernail polish and slits in their eyebrows.


Cottagecore: Peasant blouses, soft pinks, floral prints, maxi dresses, gingham, white lace, straw hats, strawberry accessories, and fairy-like auras. The cottagecore aesthetic is light, airy, earthy, and romanticized.


Alternative: The punk version of the e-girl aesthetic. Bright colored hair or shaved heads, septum piercings, abstract makeup, fishnet tights, black lipstick, silver jewelry, black leather belts, and Doc Martens.


“Generation Z is so open to non-conforming clothing styles because many of us want to try out new things. We’re bored of the basic tank tops and t-shirts—we want to express ourselves in a new way. Tik Tok definitely encourages originality. When the same trend is repeated over and over, viewers get bored and keep scrolling. Creators, like myself, work hard to create original content, because you want to be the one to start the trend. Different forms of expression, such as clothing and makeup, can create self-confidence, impacting whoever tries out the style. The teenagers of Gen Z want to be unique. We all want to stand out in our own way. And we’re breaking down stereotypes—TikTok aesthetic trends are for everyone—articles of clothing can look good on all body shapes and types.”

You can download TikTok in the App Store or Google Play, and sign up for free. To view many phenomenal makeup transformations, follow Madison on TikTok, YouTube, and Instagram.


*She's SINGLE Media by Kombination Kouture Company do not own the rights to these photos.

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