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Vestiaire Collective: Advocating Against Fast Fashion for a Sustainable World

by Samara Morris

Image Credit: Isa Foltin | Getty Images

Vestiaire Collective, the globally recognized platform for pre-loved luxury fashion, has unveiled groundbreaking research highlighting the unsustainable nature of fast fashion and the financial fallacy behind its perceived affordability. In a bid to revolutionize the way consumers approach fashion consumption, the platform introduces the concept of the "cost-per-wear" metric, urging individuals to prioritize financially and environmentally sustainable fashion choices.

The cost-per-wear metric, a revolutionary approach to evaluating the true value of fashion items, takes into account factors such as frequency of use, total lifespan, and resale value. Contrary to popular belief, the study reveals that while fast fashion items may initially seem more budget-friendly, select pre-loved curated fashion pieces offer a significantly lower cost-per-wear in the long run.

Key findings from the research shed light on the stark disparity between Vestiaire Collective's offerings and fast fashion alternatives. Comparing items within comparable price ranges, pre-loved curated fashion coats and dresses are worn significantly more times on average than their fast fashion counterparts, resulting in substantially lower cost-per-wear figures. Additionally, pre-loved designer bags boast a significantly lower cost-per-wear due to their higher resale value.

The report underscores the importance of investing in quality, long-lasting fashion pieces, encouraging consumers to take better care of their items and embrace circularity. Across all categories and price points, pre-loved curated fashion items consistently offer a 33% lower cost-per-wear compared to fast fashion items, emphasizing the financial benefits of sustainable fashion choices.

Fanny Moizant, President and Co-founder of Vestiaire Collective, emphasizes the urgency of combatting overconsumption and overspending fueled by the allure of fast fashion's low initial prices. With inflation on the rise, both individuals and the planet cannot afford the unsustainable practices perpetuated by fast fashion.

Dounia Wone, Chief Impact Officer at Vestiaire Collective, echoes this sentiment, labeling fast fashion as a false economy. Emphasizing the importance of circularity, she advocates for conscious consumption, emphasizing the mantra "Think First, Buy Second" as a more sustainable approach to fashion.

Accompanying the release of the Circularity Report, Vestiaire Collective unveils the next installment of its Think First, Buy Second campaign, slated for release on April 22nd. The campaign, comprising videos, testimonials, and memes, aims to challenge perceptions surrounding fast fashion and promote the cost-per-wear approach to conscious consumption.

In an era defined by environmental consciousness and social responsibility, Vestiaire Collective's research serves as a clarion call for individuals to rethink their approach to fashion consumption. By embracing the cost-per-wear metric and prioritizing sustainability, consumers have the power to protect both their personal finances and the planet.

For those interested in delving deeper into the findings of the Circularity Report, the full report is available for download, along with accompanying visuals, on Vestiaire Collective's website.

Vestiaire Collective, a Certified B Corporation®, continues to spearhead the circular fashion movement, offering a trusted platform for individuals to prolong the life of their most-loved fashion pieces. With a catalog boasting five million rare and highly desirable items, the platform remains committed to transforming the fashion industry for a more sustainable future.

As consumers increasingly prioritize sustainability and ethical consumption, Vestiaire Collective stands at the forefront of a burgeoning movement towards conscious fashion choices. With its innovative approach to fashion consumption, the platform empowers individuals to make informed decisions that benefit both themselves and the planet.


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