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Selena Gomez Sparks Twitter Speculation: Is She Selling 'Rare Beauty' or Facing Body Shaming?

by Venus Sanders

In the world of entertainment and entrepreneurship, few figures command as much attention and admiration as Selena Gomez.

Image Credit: RB/Bauer-Griffin | Getty Images

From her early days as a Disney star to her current status as a multifaceted artist and beauty mogul, Gomez has consistently captivated audiences with her talent, resilience, and authenticity. Recently, the 31-year-old singer and entrepreneur sparked a flurry of buzz on Twitter after sharing updated images of herself. These images come on the heels of Gomez's announcement that she plans to sell her beauty empire, Rare Beauty—a decision that has sent shockwaves through the industry.

Gomez's foray into the beauty world with Rare Beauty has been nothing short of groundbreaking. Since its launch in 2020, the brand has quickly become a staple in makeup routines worldwide, thanks in large part to its highly pigmented "Soft Pinch Liquid Blush" shades. With Gomez at the helm, Rare Beauty has emerged as one of the most successful celebrity-founded beauty brands, solidifying her status as a savvy entrepreneur.

As Gomez explores potential sale options for Rare Beauty, reports have surfaced that she has enlisted the expertise of Goldman Sachs and Raymond James Investment Bank to navigate the complexities of the process. While the brand has yet to officially begin the sale process, it is reportedly considering a public offering—a move that could transform Gomez's privately owned beauty empire into a publicly traded company, opening up opportunities for investors to purchase stock.

The success of Rare Beauty speaks volumes, with sales skyrocketing since its inception. Last year alone, the brand's sales are projected to reach or exceed $300 million USD, according to Fast Company. Yet, what sets Rare Beauty apart is not just its financial success but its commitment to making a positive impact on the world.

Gomez's dedication to mental health advocacy is evident in Rare Beauty's mission, as proceeds from all cosmetic sales are directed to the brand's Rare Impact Fund. With a goal of raising $100 million USD over the next decade, the fund aims to provide access to mental health services and education for young people worldwide—an initiative close to Gomez's heart.

Amidst the excitement surrounding Rare Beauty's potential sale and Gomez's continued success, the singer has found herself facing criticism and scrutiny on social media. The recent images she shared sparked a wave of body shaming and speculation, prompting fans to come to her defense. One fan aptly pointed out the cycle of scrutiny and criticism that Gomez often endures, highlighting the importance of empathy and understanding in the face of public scrutiny.

As Gomez navigates the highs and lows of fame, she remains a beacon of empowerment and resilience. Her journey—from Disney star to beauty mogul—serves as a testament to the power of perseverance, authenticity, and advocacy. And while the road ahead may be filled with challenges, one thing is certain: Selena Gomez will continue to inspire and uplift millions with her talent, her courage, and her unwavering commitment to making a difference in the world.


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