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- New Music Monday: Do Artists Still Make Music Videos?
by Diamond Brown Last Saturday, Brazilian pop singer Anitta remarked, “Releasing music videos no longer generates returns. People don’t watch music videos anymore. You spend millions of dollars, and nobody watches them.” I’ll admit that after seeing this tweet, I found it quite confusing, considering I was in the middle of a music video binge of Taylor Swift’s videos, immediately followed by Ariana Grande’s. Image Credit: X Related articles: Chlöe Bailey: The New "It" Girl of Music and Screen Related articles: Beyoncé Redefines Music Genre with "Cowboy Carter" I love a good Saturday binge of music videos, but according to the comments, apparently, I'm the only one. The general consensus is that music videos are no longer needed to promote songs. For instance, Nicki Minaj’s recent album, Pink Friday 2 , released with no visuals and still managed to sell 228k in its first week, while Beyoncé’s Renaissance sold 332,000 equivalent album units in its first week, also with no visuals. Meanwhile, rappers like GloRilla and Megan Thee Stallion, despite spending millions on music videos, were not able to sell more than 150k units combined. Latto also recently mentioned that her record label, RCA, did not want to produce a music video for her latest single, Brokey , and the audio manufacturing company Bose ended up investing in the project, hence the heavy product placement. But what happened? Many are blaming the downfall of YouTube Music on its competitor Spotify, while others disagree, saying that TikTok is the reason and that users simply aren’t searching up music videos anymore, preferring short-form videos they can surf online. Related articles: Tiffany Red Exposes Songwriting Theft in the Music Industry Related articles: Chloé Abadi Signs Music Management Deal with Branndet Marketing Group During the early 2000s, we had MTV’s TRL and shows like 106 & Park , which were the platforms used to bring music videos to the forefront and connect musicians with their audience, making them more personable and human. Nowadays, we have nothing; the closest we can get to having a relationship with our favorite artist is an Instagram Live or watching clips of them on a daytime talk show. Not only that, but the days of artists introducing their new music video and accompanying song are long gone. Now, it’s a simple tweet and a lyric video on YouTube. The return is minimal—consider that a $10M budgeted music video with 200M views on YouTube can generate about a $400,000 return, which already places the artist in the red. Not to mention, after taxes, the take-home might be around $234,205 on the high end. Related articles: Warner Music Group's New Changes May Spark a Rivalry: Cardi B vs. Megan Thee ... Related articles: How to Be a Successful Musician Artists like Beyoncé and Taylor Swift have found a sweet spot, with both artists recording their tours and turning them into films to be released in movie theaters and then sold to streaming platforms—therefore seeing a higher return on their investments. Other artists, like Nicki Minaj, perhaps were still in the red with their label for the music videos from past eras, so the PF2 tour likely helped recoup those funds, and thus no music videos were produced this time around. While some artists can get away with a lower-budget video, others simply cannot, and that’s unfair. Not only that, but the artist is responsible for repaying those funds to their label or management, which places them at a huge disadvantage if there’s no one to front the money. This was the case for Normani, who decided to invest her own money into her Wild Side music video—which was a phenomenal video and song, by the way. Related articles: The Reality Behind the Glamour: Are Musicians Going Broke? Related articles: Grammys 2024: Taylor's Big Win, Miley's First Win and Victoria Monet Is Best New ... Even Ari Lennox recently took to social media to voice her concerns about her music label and having to pay for her own Google ads to promote her music. So, what’s the outcome? Where and how are music artists supposed to promote their music? Well, as Lisa K. Stephenson of Branndet Marketing Group suggests, “Labels need to be a bit more lenient with their licensing restrictions and the costs associated with them. There are smaller media outlets and streamers who may not have the $30,000 licensing fee needed to pay for a video, but they have a large following they can effectively market to, getting people used to seeing and hearing the song regularly. With the soundtrack we’re producing for my next book , we will eventually churn out music videos, but the strategy is to partner with smaller creators for promo and a free license to the music. This doesn’t make it royalty-free, but it makes it easier for creators to use and add the music to their content without strikes.” Related articles: Beyoncé's 'Cowboy Carter' Album Soars to Record-Breaking Heights Related articles: What Happened to Real Journalism? Katy Perry Defends Collaborating with Dr. ... This means creators can use segments of the music videos for their YouTube intros along with bits and pieces of the songs. Stephenson added, “Again, the larger corporations will soon learn that to see profit, they have to make changes.” Music videos tell a story and are the backbone of songs as a whole. According to TikTok user Terry Toro, “Life before the internet made consuming music or art in general a treat—something you could reward yourself with because you had to go out and buy it. The singles, the album—you didn’t know what it sounded like before you bought it. You couldn’t preview it unless you went to the Virgin Megastore in Times Square. You really had to go out and do the work. I think the accessibility of art in general makes people not respect it and not value it because it just comes so easily.” He goes on to say, “You can see that in TV and music. Someone can release a body of work, and then by the next week, people are ready for the next thing.” Related articles: Print Exclusive: Atlanta's Own, Jiah Star Talks Authenticity, Sacrifice, and Pursuing ... Related articles: Print Exclusive: Jazz Anderson On Creativity, Music and Public Criticism Overall, like anything in life, if we don’t have to work hard to get it, it won’t hold any value. There are two options here: allow more creators free use of the video content or make the audio music less accessible.
- Signs He Is Not Single
by Danielle Wright The other day, a Tribe Member shared a story with us about an experience she had with a potential mate on Instagram. She said that after some time, she noticed he would frequently post things in his close friends, and although they’d never met, she found it interesting that he had added her there. If you’re not familiar with close friends on Instagram, it’s essentially stories for a select group of people—those you specifically choose to see what you post for those 24 hours. With that being said, she noticed that now and again he would post cryptic messages in response to her posts. Related articles: How to Deal With Being Cheated On... Related articles: How to Get Someone to Admit to Cheating For example, she would post about having a long day at work, and he would reply to his story with something like, “Tell me about it” or something similar. After a while of noticing this, she removed everyone from her close friends, keeping only him so she could respond. Before she knew it, they were engaging in full conversations via Instagram’s close friends. Weird, right? We have another scenario shared with us where a woman noticed that there was a particular guy on her social media who would constantly comment or interact with her photos by sending them to her. In other words, he would never publicly leave a comment but would share the image to her DM and compliment her there, in private. Needless to say, both of these men turned out to be in committed relationships, as after some time, they eventually posted their partners while still hoping to continue these shady behaviors. Related articles: How to Tell Someone You Cheated On Them Related articles: Signs He's Cheating During Your Pregnancy Sometimes, the signs that a man is not single are blatantly in front of us, and other times, it’s a mystery that requires some due diligence on our part as women. Things like dating apps and social media have become nothing but a playground for non-committal men or serial cheaters. Most men view dating apps as a way to find women with low self-esteem who will be easy to bed, lead on, or in some cases, take advantage of. A perfect example of this is a young lady sharing with us that she met a guy on Hinge, and after talking for a while, he asked her on a date to the movies. She obliged and mentioned that she arrived a bit earlier than he did, and as she waited for him to arrive, he asked her to purchase their tickets. Major red flag here, but I’ll break this down later in the article. Once she purchased the tickets, he informed her that he would be getting their snacks, even going so far as to ask her what she wanted, to which she replied, “A small popcorn would be nice, thank you.”
- Print Exclusive: Melyssa Ford Stays on Track
Exclusive Interview with Melyssa Ford by Lisa K. Stephenson Think Like A Man actress and Hollywood Unlocked on-air host Melyssa Ford is all about revamping and finding her place in life. With an academic degree in Forensic Psychology, Melyssa could not have imaged her life now, from a seven-year-old girl reading three novels a week to a glamorous actress and television personality. She questioned what her life would have been like had she not continued on her modeling path years after her obsession with Clarice Starling began. Ford credits The Silence of the Lambs as the inspiration behind her passion for the world of forensics. While attending York University paying her way by working two to three jobs, Melyssa was heading out to model in music videos like Big Pimpin’ by rapper Jay-Z and then returning to normal life in Canada. Yet, it was her the fans simply could not get enough of, as her popularity grew Ford had a choice to make, and with a fork in the road, Ford traveled the road granting her the fame and power she now has today.
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- She's SINGLE Magazine - The Women's Magazine for Relationship Communication Tools | New York, NY
Log In OH, HEY, MISSIES. JOIN THE TRIBE . The She's SINGLE brand is more than just a magazine; it's a trusted confidante and relationship authority for women from all walks of life. Catering to LGBTQ+ individuals, as well as members of the Hispanic, Caucasian, and African American communities, She's SINGLE creates an inclusive platform where every woman is celebrated for her brilliance. At SHESSINGLEMAG.COM, we strive to be the ultimate online destination for women as they navigate the challenges of finding themselves before or after their relationships. SUBSCRIBE TO YOUTUBE FALL 2024 ISSUE POP CULTURE She's SINGLE Magazine 20 minutes ago 4 min read New Music Monday: Do Artists Still Make Music Videos? New Music Monday explores if artists still invest in music videos and how the digital age has transformed the role of video content in the m She's SINGLE Magazine 1 day ago 3 min read Kim Kardashian’s Skims Campaign Featuring Goldie Hawn Sparks Outrage Goldie Hawn seems to be the latest celebrity to align herself with the Kardashians in a recent Instagram video, celebrating family time in m She's SINGLE Magazine 3 days ago 5 min read Grammy Voting: Nicki Minaj Receives Zero Nominations for 2025 Awards Nicki Minaj receives no nominations for the 2025 Grammy Awards. Discover the details behind her snub and what it means for her career. She's SINGLE Magazine 4 days ago 5 min read Halle Bailey Leaves Social Media: Black Women's Experience With Postpartum Depression Halle Bailey leaves social media: Examining Black women's unique challenges and experiences with postpartum depression and mental health sup She's SINGLE Magazine 5 days ago 4 min read Did Kamala Harris's 'Celebrity Campaign' Impact Her Election Bid? Did Kamala Harris’s use of a 'celebrity campaign' impact her election bid? Discover the role of star power in political influence and public SINGLE & FASHIONABLE. Fashion is not just about clothing; it's a Single language. She's SINGLE Magazine Sep 17 6 min read FASHION How to Transition Your Wardrobe from Summer to Fall Learn how to transition your wardrobe from summer to fall with expert tips on layering, choosing the right fabrics, and incorporating autumn She's SINGLE Magazine Sep 12 4 min read FASHION Is Padel Fashion Taking Single Women by Storm? Explore how padel fashion is taking single women by storm, blending style and sport to create trendy, functional outfits for an active lifes She's SINGLE Magazine Aug 15 2 min read FASHION LUEQ to Host First Annual Spring 2025 Collection Runway Show in Brooklyn, NY LUEQ will host its first annual Spring 2025 Collection runway show in Brooklyn, NY, showcasing innovative designs and setting trends for the She's SINGLE Magazine Aug 7 7 min read FASHION Oscar De La Renta: Prioritizing Customer Desires Over Fashion Press Narratives Leads to Bold Independence Oscar De La Renta: Prioritizing customer desires over fashion press narratives showcases bold independence and a fresh approach to high fash Guest Contributor Jul 30 4 min read FASHION Luxury Women's Wallets to Up Your Game Discover luxury women’s wallets that elevate your style and sophistication. Find top picks to enhance your fashion game and make a statement SENSATIONAL Cover Stories. Lily Arlin "Being a Bold Bachelorette to me means that you are a complete person whether you are looking for love or not. Living your best life in a sense, living what is beyond your wildest dream. For me, it means being the best servant of God that I can be, that I am dancing everyday, modeling, traveling whenever I can, and just being happy." Kiara Smith “Opportunities don’t come every day. When they do, you have to be grateful and practice humility” Shy Johnson "Your direction is more important than your speed. It’s never too late to accomplish your goals or your dreams..." Victoria Lutsiv “I remember when I was in first grade and the teacher asked everyone in class ‘What do you want to be when you grow up?’ I immediately responded ‘I want to be a top model!’” Novi Brown “When you own who you are, you cannot be stopped, and trust me, the world will bend to your will.” Nandi Summers “Shaving my head has been one of the scariest decisions that I have made in my life, but at the same time liberating." Chloe Abadi “People think it’s easier to get famous with social media and stuff, but honestly, I feel there’s too much competition and expectations placed on artists outside of their vocal abilities.” SHOP WOMENS. SHOP MENS. She's SINGLE Magazine 5 hours ago 6 min read SEX & RELATIONSHIPS Signs He Is Not Single Sometimes, the signs that a man is not single are blatantly in front of us, and other times, it’s a mystery that requires some due diligence She's SINGLE Magazine 20 hours ago 5 min read SEX & RELATIONSHIPS How to Show a Man Your Feminine Side Throughout the film, we learn that Brandi is very successful and a little crazy…but as many Reddit forums have pointed out, justice for Bran She's SINGLE Magazine 5 days ago 5 min read SEX & RELATIONSHIPS "Dates Are for White Women": How Does a Man Invest In a Woman Unpacking the statement 'Dates Are for White Women': Explore what it means for men to truly invest in women and meaningful connections in re She's SINGLE Magazine Oct 30 6 min read SEX & RELATIONSHIPS Psychological Effects of Being Single Too Long: The Vegan Movement Movements like the 4B movement and, more recently, the Vegan Movement have begun gaining traction among single women worldwide—not because w She's SINGLE Magazine Oct 29 5 min read SEX & RELATIONSHIPS Signs Your Twin Flame Is Thinking of You Signs Your Twin Flame Is Thinking of You - The twin flame concept can be traced back to Plato’s Symposium, where he described an ancient hum SUBSCRIBE. LGBTQ+ Love Stories Dive into the Fall 2024 issue of LGBTQ+ Love Stories, where we explore the evolving landscapes of modern-day dating within the LGBTQ+ community. From online connections to redefining relationship norms, this issue takes a deep look into how love and intimacy are being reimagined today. Alongside thought-provoking stories, we introduce you to rising musical talents like Jiah Star, whose soulful sound is making waves, Jazz Anderson, bringing her unique voice to the scene, and Chloe Abadi, a fresh face in the music industry. Discover their journeys as they share how identity, love, and music intersect in their creative paths. Cover Story SINGLE LADIES RESOURCE CENTER.
- Single Moms Resource Center | She’s SINGLE Magazine | New York, NY
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- Join the Tribe | She’s SINGLE Media
WELCOME TO THE TRIBE. The Tribe Community $ 4 4$ Every month The Tribe is a community for singles to get educated on the proper ways to love, learn, and grow, forming healthy relationships and bonds. Select Free Gifts!! Job Board Access: Apply & Get Hired 15% Off Our Annual Singles Retreat The Print Edition Delivered to Your Door Year-Round Sex & Relationship Coverage Unlimited Access to Articles & Exclusive Interviews Best of All, Supporting Real Journalists The Vegan No Contact Journal $18.99 Price Shop the Bundle ICONIC COVERS