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Paramount+ Unveils Launch Details for International Advertising-Supported and Premium Subscription Plans

by Riley Cook

In an era where streaming services dominate the entertainment landscape, Paramount+ emerges as a global contender, poised to redefine the way audiences consume content worldwide.

Image Credit: Paramount+ (Canada)

Today, Paramount+ announced its launch timing and pricing for its international ad-supported subscription offering, the "Basic (with ads)" plan, marking a significant milestone in its mission to deliver premium entertainment to viewers around the globe.

Set to debut in April in Canada and in June in Australia, the "Basic (with ads)" plan offers fans access to Paramount+'s extensive library of content at a competitive price point of $6.99 CAD and AUD, respectively. This groundbreaking plan introduces a new level of affordability and accessibility, allowing audiences to indulge in the complete Mountain of Entertainment™ that Paramount+ has to offer.

Image Credit: Paramount+ (Canada)

With a diverse array of programming spanning blockbuster films, exclusive originals, and beloved series, Paramount+ promises something for everyone. From the highly anticipated series HALO and STAR TREK: DISCOVERY to original productions like A GENTLEMAN IN MOSCOW and MAYOR OF KINGSTOWN, the platform caters to a wide range of tastes and preferences.

What sets Paramount+ apart is its commitment to providing viewers with choice and flexibility. In addition to the "Basic (with ads)" plan, the platform offers a "Premium" tier in select international markets, starting with France this month. Priced at €10.99/month, the "Premium" plan elevates the streaming experience with premium quality formats, including 4K UHD, HDR10, and Dolby Vision, along with the ability to stream on up to four devices simultaneously.

Marco Nobili, EVP and International General Manager of Paramount+, emphasized the importance of a market-by-market approach to pricing, stating, "Our pricing strategy and a market-by-market approach to our offering is key to providing customers choice, flexibility, and value." This strategic approach not only ensures that Paramount+ remains competitive in the global streaming landscape but also enables the platform to reach new subscribers and expand its advertising offerings to partners.

Lee Sears, President of International Markets Advertising Sales, echoed this sentiment, highlighting the value of the "Basic (with ads)" plan for advertisers. "By introducing the 'Basic (with ads)' plan in Canada and Australia, we will enhance our value to our partners by enabling advertisers to buy across our global franchises, series, and films," Sears commented.

With its unparalleled lineup of content, including hit series from the Taylor Sheridan Universe, STAR TREK: STRANGE NEW WORLDS, and a vast library of original series and movies, Paramount+ is poised to become a global powerhouse in the streaming space. As the platform continues to expand its reach and offerings, audiences can look forward to a world of entertainment at their fingertips.

As Paramount+ prepares to launch its international subscription plans, it invites viewers to embark on a journey of discovery, exploration, and endless entertainment. Whether you're a casual viewer or a die-hard fan, Paramount+ has something for you. Stay tuned for more updates as Paramount+ revolutionizes the way we experience entertainment across the globe.


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