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LUEQ\.: Redefining Luxury Fashion for the Modern Era - Launching March 2024!

by Samara Morris

The fashion world is buzzing with excitement as LUEQ\., the brainchild of founders Edmond Blanc and Quent Dumas, prepares to make its grand online debut in March 2024.

Established in Lyon, France, in 2001, LUEQ\. has spent over two decades perfecting the art of blending sophistication with contemporary style, setting the stage for a revolutionary approach to fashion. At the heart of LUEQ\.'s ethos is a commitment to redefine the boundaries of luxury while remaining true to its conservative roots. With the launch of its online store, the brand is poised to embark on a global journey, offering customers across the world access to its meticulously curated collections.


Partnering with serial entrepreneur Lisa K. Stephenson, LUEQ\. has crafted a brand that transcends fleeting trends and stands the test of time. Pronounced LOOK, LUEQ\. represents more than just clothing—it's a beacon of confidence, self-expression, and personal empowerment. The brand's mission is clear: to help customers rediscover their sense of self through the transformative power of fashion.


Unlike other brands that prioritize quantity over quality, LUEQ\. remains steadfast in its commitment to authenticity and integrity. Knockoffs are strictly prohibited, and customers are encouraged to embrace the rich narrative behind each LUEQ\. creation.


As LUEQ\. unveils its debut collection, Drop 001, fashion enthusiasts can expect nothing short of excellence. From the sleek Men's collection to the versatile arctic ski mask and the timeless baseline essentials tennis zip-up, each piece is thoughtfully designed to elevate wardrobes and enhance personal style.


But luxury, as LUEQ\. believes, is not merely defined by price tags—it's about the experience. To help customers navigate its offerings with ease, the brand has introduced colored neck tags that signify different pricing tiers. From the essential basics labeled as Noir to the premium women's collection denoted by Gris, and the pinnacle of luxury goods marked with Jaune, LUEQ\. ensures that every shopper finds their perfect fit.

As the countdown to the launch of LUEQ\.'s online store begins, fashion aficionados are invited to embark on a journey of self-discovery and sartorial excellence. Whether you're a seasoned trendsetter or a fashion novice, LUEQ\. promises to elevate the way you look, feel, and experience fashion.


So, as the world eagerly awaits the arrival of LUEQ\., we extend an invitation to join us on this remarkable journey. Embrace the LUEQ\. lifestyle, and together, let's redefine the very essence of luxury fashion.

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